Kanye West

Ye (formerly Kanye West) created the most commercially successful musician-brand partnership in history, Adidas Yeezy generated nearly $1.7 billion in annual revenue at its peak. The Yeezy Boost 350 and 750 redefined what sneaker collaboration could be. In October 2022, Adidas terminated the partnership with immediate effect after Ye made a series of antisemitic remarks and wore a 'White Lives Matter' shirt at Paris Fashion Week. The termination cost Adidas over $246 million. All Yeezy inventory has since been sold, with proceeds donated to anti-discrimination charities. Ye has not secured another major apparel partner. The Yeezy resale market remains active, some pieces have become collector's items precisely because no new stock will ever be produced.