J Balvin

J Balvin's Air Jordan 1 'Colores' was a rainbow fever dream, tie-dye uppers, mismatched colors, a smiley face on the heel, cloud-printed insoles. The most colorful Jordan ever made, and it sold out in under a minute. His follow-up AJ2 went darker but kept the energy. Balvin taps an audience that traditional sneaker marketing often overlooks.