Drake

Drake's Nike sublabel NOCTA and his own OVO brand represent two sides of his fashion identity, utilitarian sportswear meets luxury streetwear. NOCTA's puffer jacket became an instant icon. The Kendrick Lamar feud in 2024, which included serious allegations from both sides, a Grammy-winning diss track, and a dismissed defamation lawsuit against his own label, dominated the cultural conversation and affected his public standing, but his fashion lines continue to operate and command resale premiums.